I left the agency world to build something that couldn't exist inside it.
This is what happens when a 20-year art director stops asking for permission.
Generative Video ✦ AI Brand Campaigns ✦ Concept to Screen ✦ Creative Direction ✦ Dark Comedy ✦ Sharp Critique ✦ High-Gloss Production ✦ AI Creative Studio ✦ Generative Video ✦ AI Brand Campaigns ✦ Concept to Screen ✦ Creative Direction ✦ Dark Comedy ✦ Sharp Critique ✦ High-Gloss Production ✦ AI Creative Studio
Creative direction that couldn't exist inside an agency.
20 years in the agency world taught me exactly one thing: the best ideas die in committee. Prompts & Pillars is the studio I built to prove otherwise.
I work at the intersection of AI-generated imagery, generative video, and traditional craft — producing work that's faster, sharper, and stranger than anything a 40-person team could greenlight.
PHARMACEUTICAL PARODY ·
GENERATIVE VIDEO
Just Smile:
The Cure for Everything
BEVERAGE · EXTREME SPORTS · GENERATIVE VIDEO
Apex: Rule the Deep
Pushing the boundaries of generative video, blending extreme surfing with hyper-realistic creature integration to redefine high-performance beverage advertising.
TECHOLOGY · EDUCATION
GENERATIVE VIDEO
GenHQ:
The Future Learns Fast
Capturing the kinetic energy of AI-native learning, this spot puts every generative tool in the hands of the curious — fast-cut, high-impact, and built for the generation that won't wait to be taught.
01
Generative Video Production
Concept through final cut. AI-native filmmaking for brands that want to look like nothing else on the internet.
04
Visual Identity via AI
Logos, systems, and brand worlds developed using generative tools under the direction of a human with taste.
03
brand campaign
Full campaign concepting and execution. Provocative. Precise. Built to travel across every platform.
05
Consulting & Workshops
I'll show your team exactly how I work — and how to build an AI-augmented creative practice that isn't embarrassing.
02
AI Creative Direction
Bring me your brief, your campaign, your "we have no budget." I'll bring the art direction and the AI stack.
06
Rapid Prototyping
From brief to polished spec video in 48 hours. Test concepts before committing budgets. Kill bad ideas fast
How it works.
STEP 01
Brief & Align
One call. No agency theater. Just you, me, and the actual problem we're solving.
STEP 02
Concept Sprint
I develop 2–3 bold directions. Not moodboards — actual creative concepts with a real point of view.
STEP 03
AI Production
Approved direction goes full speed. Generative video, imagery, motion — produced with obsessive craft.
STEP 04
DELIVER & SHIP
Final assets, cut-downs, formats for every platform. You own everything. No retainer required.
You have a brief.
I have no committees.
Let's make something that earns attention without begging for it. First conversation is always free.